About Us

About Us 💚

How did Pipi’s story begin?

In 2024, we created Little Yonder with a simple wish: to build a little haven beyond the bustle of everyday life—a place to discover surprises and collect the things you love.

That dream later brought us to TikTok, where we launched Pipi Pins and began connecting with collectors through livestreams. Limited-edition anime pins make surprise appearances during our streams, but our favorite moment is when a pin finds someone who loves it. Perhaps it features a familiar character or brings back a treasured memory—and suddenly, you know: “That’s the one!”

Who’s behind Pipi?

We’re a small team of recent university graduates and an investor who supports our dream.

Our shared love of anime and the detail and stories captured in metal pins brought us together. We want to share that passion with more people, while learning and improving along the way—from the products we offer to our packaging and customer service. We hope every visit gives you something to look forward to.

What can you find at Pipi?

Beautiful metal pins are at the heart of what we do. A little pin can hold a beloved character, an unforgettable story, or a small expression of who you are.

We also offer felt display boards, ita bags, and custom creations to help you enjoy your collection in your own way. Our hope is that you’ll find treasures you love—and creative ways to make them part of your everyday life.

What do we hope Pipi will become?

We hope Pipi will grow into a warm, welcoming community. A place where you can find collectibles at friendly prices, share display ideas, explore your creativity, and meet people who love the same things you do.

From Little Yonder to Pipi World, our original wish remains: to create a little haven with room for your passions and the joy we share together.

Thank you for being here and becoming part of Pipi’s story. ✨